Wadsworth Atheneum Digital Strategic Planning


As the first public art institution in the United States, the Wadsworth Atheneum Museum of Art has maintained a tradition of firsts. From the first retrospective of Pablo Picasso in America to their groundbreaking MATRIX exhibition series, the museum has upheld its reputation as a world-renowned institution.

We worked with the Wadsworth to develop a strategic vision for the future of digital interpretation to coincide with their $33 million renovation of their gallery spaces, slated to be completed in 2015. The first phase of the strategic planning process focused on digital interpretation for the Contemporary and European art collections, while also addressing the museum infrastructure, resources, and systems critical to the future of successful digital experiences in the new galleries.

Our recommendations were firmly grounded in the belief that digital experiences and media provide museums such as the Wadsworth with unparalleled opportunities to create richer, more meaningful experiences together with their visitors. We facilitated a series of in-depth, cross-departmental conversations with museum staff in order to fully understand the institutional landscape. Combined with research into current best practices in digital interpretation, we then identified several concrete and robust opportunities for the museum. Finally, we outlined a five year Digital Roadmap to guide the museum toward a digitally enhanced future, while maintaining its unique identity and primary focus on their visitors' experience of the power of art.


Wadsworth Atheneum Museum of Art

Digital Strategic Planning